A Review of Negative Word of Mouth

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A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior

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ژورنال

عنوان ژورنال: DEStech Transactions on Economics, Business and Management

سال: 2018

ISSN: 2475-8868

DOI: 10.12783/dtem/icssed2018/20253